LeBron James is Brand Ambassador for Audemars Piguet

The Swiss watch company finds a new face in the NBA.

April 26, 2011
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Complex Original

Earlier this month, luxury watch brand Audemars Piguet named LeBron James as its latest brand ambassador. The Swiss brand also plans to collaborate on a timepiece with the Miami Heat player where the proceeds will go to the LeBron James Family Foundation. See if you can catch an AP x Bron Bron ad during the NBA Playoffs in the next few weeks.

[via Freshness]