Fragment
Founded in Japan by Hiroshi Fujiwara (1964) Japanese music producer, also known as the godfather of Ura-Harajuku fashion (Japanese street known for fashion boutiques). Fujiwara is a globally influential streetwear designer, pioneer of Nike’s “HTM” line and Levis “Fenom” line. The artist launches his first brand, Good Enough, in the late 1980s. Good Enough then gives way to a new project: Fragment Design, a popular brand to which Fujiwara dedicates most of its work to date.
FILTER
Read
Features
| BY Oruny Choi
Hiroshi Fujiwara Talks ComplexCon 2026, Fragment, and the Importance of Collaboration
Features
| BY Complex Staff
ComplexCon 2026: All of the Fragment Collaborations Available Now on Complex
Features
| BY Mike DeStefano
Fragment Design, BRABUS, and DAB Are Bringing the Future of the Automotive Industry to ComplexCon
About
Fragment
Founded in Japan by Hiroshi Fujiwara (1964) Japanese music producer, also known as the godfather of Ura-Harajuku fashion (Japanese street known for fashion boutiques). Fujiwara is a globally influential streetwear designer, pioneer of Nike’s “HTM” line and Levis “Fenom” line. The artist launches his first brand, Good Enough, in the late 1980s. Good Enough then gives way to a new project: Fragment Design, a popular brand to which Fujiwara dedicates most of its work to date.
Sign up to stay updated on the latest drops and products!