Nintendo fanboy and girl-ism was in full effect this past Saturday when the Big N set up shop in Times Square. In a brilliant promotion for the new Super Mario Land 3D (out now), they brought the Mushroom Kingdom to life. Springs, coin boxes, and pipes were all there, as well as some pretty realistic looking goombas. Score one for Nintendo. 

Tags: super-mario-3d-land, nintendo, launch-event
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