The 100 Greatest Steve Jobs Quotes

71. "Somebody once told me, 'Manage the top line, and the bottom line will follow.' What's the top line? It's things like, why are we doing this in the first place? What's our strategy? What are customers saying? How responsive are we? Do we have the best products and the best people? Those are the kind of questions you have to focus on."

Where: Inc. Magazine, April, 1989.

When Jobs left Apple and started NeXt he never deviated from the basic goals that brought Apple success. Not one to abide traditional corporate practices, Jobs believed that the basic task of providing consumers with great computers would bring NeXt the same success it had brought Apple.

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