Abasi Rosborough, the project of Abdul Abasi and Greg Rosborough, has been crafting out NYC-made, conceptual collections season after season. The pair's latest photo series, "The Four Names of Man," is the latest chapter in the brand's thoughtful editorials.
Showcasing Abasi Rosborough's Autumn/Winter 2015 "ORISON" collection, the photo editorial questions the names we, and those in our lives, give us. As co-designer Greg Rosborough explained, "The editorial explores the idea of identity throughout our lives - (1) we are given a name by our parents at birth, (2) our friends have a name they use for us, (3) there is a name that we use for ourselves introspectively, (4) and there is a name that we will be remembered by, our legacy."
Shot at Brooklyn's Gentry storefront, the editorial also tapped into the brand's NYC roots, using a native New Yorker (who wished to remain anonymous) to help bring this "self actualization process" to life in the photographs.