Instead of the usual images of a serious shirtless David Beckham, H&M's latest campaign changes it up with a hilarious take on the world of Beckham featuring the soccer player and comedian Kevin Hart.
In the new video, Beckham's agent informs him that a method actor, played by Hart, is preparing to take on a role as him. To do his research, Hart accompanies him during his daily activities, which include sitting in ice baths, shooting on set, and brushing his teeth. Of course, they also have to sport matching outfits throughout the process.
The two teased the project when they shared some photos on Instagram a couple months back, revealing that they were shooting together in New York.
The ads promote H&M's Modern Essentials line, which is a selection of goods chosen by Beckham each season. The full video will debut on H&M's website on September 28.