Following the recent debut of its first-ever menswear collection, Coach returns to our pages with its latest ad campaign starring Kid Cudi and actress Chloë Grace Moretz.
Set to run in publications in March, the project is the second installment of the label’s “Dreamers” campaign and features black-and-white portraits of the stars accompanied by colored close-up shots of the Spring 2015 handbags. And although the styling steers away from Cudi’s typical streetwear preference, he pulls off the look quite well.
“Kid Cudi’s effortless ease and coolness could not better embody the spirit of the spring ’15 men’s collection,” Stuart Vevers, the campaign’s creative director, told WWD.
Check out Cudi model the collection in the images below. Head over to WWD to see the campaign in its entirety.