Karl Lagerfeld continues his quest for world domination by announcing his plans to distribute his very own newspaper this month.

Appropriately titled The Karl Daily, the publication will feature articles about Lagerfeld’s workaholic tendencies as well as news on his various product lines. A comic strip, streetstyle photos, and a list of hot spots will also be incorporated into the pages, accompanied by playful elements like fictional personal ads and Lagerfeld’s pet cat serving as guest editor and reporter.

It’s humorous, egocentric, and everything you would expect from Chanel’s creative director.

The newspaper’s official release will be Sept. 20, and will only be available in seven European cities where the designer operates his freestanding stores for his signature brand. Circulation will grow in the following weeks, with The Karl Daily dropping in select stores, hotels and other trendy locations.

[via WWD]