For the next month, General Idea will be posting up on New York's Bowery. Following a successful showing Friday at New York Fashion Week, the Korean-based label announced it will convert its runway venue into a month-long pop-up shop.
From now through Sept. 30, the public can cop General Idea's Fall/Winter 2014 line at 355A Bowery, New York. Patrons will also get the chance to pre-order items featured in last week’s Spring/Summer 2015 Brutalism show, which built off of the brand’s minimalist approach to standout menswear for NYFW.
Take a look at images from Brutalism below. If you’re unable to stop by the pop-up shop, you can head over to General Idea’s online store to browse the current offerings.
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