New York Fashion Week is only a few days away, but Marc Jacobs is already stealing some shine. The designer will be opening the Daisy Marc Jacobs Tweet Shop, and you don’t need cash to purchase the goods. Instead, payment is accepted by simply hashtagging #MJDaisyChain on any social media platform. According to a statement, "No dollars will change hands. Transactions will be based solely on a customer's use of Twitter, Instagram, and Facebook." This is a smart marketing move for MJ, and will surely get a lot of buzz through the Internet. Just hope it doesn’t crash the web with all that traffic.
The shop will be open starting Feb. 7 in SoHo at 462 West Broadway from 11 a.m. to 7 p.m. We’re not entirely sure how much “#MJDaisyChain” is worth in dollars, and if more hashtags means more goods. It’s only for you to find out. At least the shop will have food, drinks, and most importantly Wi-Fi.