Well, well, well. Purveyors of American "style" Abercrombie & Fitch have officially announced that starting in the spring, the corporation will offer its items in plus-sizes.
It seems the reasoning behind this is simple; they're desperate. "We recognize that our businesses have been and will continue to be disrupted by both fast fashion and pure play e-commerce competitors," remarked Leslee Herro, A&F's head of planning and allocation. This sudden change in business tactic is completely contradictory to a statement made by CEO Mike Jeffries in 2006, stating "We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong. Are we exclusionary? Absolutely."
If only the reasoning wasn't financial, we the mindful public would possibly take this as an apology, however that's not the case. Maybe next year their sales will drop so low that they can address the other 100+ problems they've been having with their image, like racism, sexism, insensitivity and pedophilia? We can only hope.
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