M.I.A. teamed up with Ryder Ripps' company, OKFocus, to create trippy-looking, GIF-inspired websites like Facefacefacebook.com, 4thepeopleontheboat.com, and bedroomtothehallwaytotheroadtotheworld.com. She used these virtual pieces of art as platforms to drop new songs before the official release of /\/\ /\ Y /\.