Let’s face it; male underwear commercials usually have at least a few  pause-worthy moments in them. Paul Smith probably understands that, and that’s why the brand took a different approach to keep your eyes fixed on the screen.

Two models, and possible adrenaline junkies, sport Paul Smith’s new Fall/Winter 2013 collection of underwear while walking a tightrope tied across two mountains. This super-dangerous but beautiful-looking sport is known as slacklining, and it definitely does not make for your run-of-the-mill underwear commercial. The cinematography capturing the French Alps is so good you might feel some panic induced vertigo, or the desire to book a flight immediately. Set aside three minutes and eleven seconds of your life and watch what's probably the coolest underwear commercial you've ever seen.

[via Huffington Post