Big Sean certainly has his favorite labels, as does any regular person. But that doesn't mean he lives by the "no new brands" motto. As of late, we've seen him rock Alexandre Plokhov, BLK Denim, and even Kolor, which he wore to 106 & Park Live during the 2013 BET Experience in Los Angeles yesterday. Sean chopped it up with hosts Bow Wow and Angela Simmons, as well as greeted fans in the brand's Spring/Summer 2013 ombré T-Shirt paired with simple black jeans. 

This is the first time we've seen the rapper wear Kolor, but the brand is definitely not "new" by any means. The Japanese label was founded in 2004 by Mr. Junichi Abe, who, for those who don't know, has quite the impressive resumé. Abe studied at the Bunka Fashion College in Tokyo and, over the years, has made patterns for for Yohji Yamamoto, and even helped launched Junya Watanabe. 

Kolor is currently stocked in about 60 stores in Tokyo and some in Europe. If you live stateside, you can still get your hands on Big Sean's T-Shirt, thanks to the Internets. The tee is available on farfetch right now—and on sale for about $226, down 40 percent from the original price, $376.