Dudes are no longer washing their jeans, and pretty soon they aren't going to be washing their shirts either. Wool & Prince has somehow managed to create a shirt that only requires washing only once a year. WTF, how? Through a little R&D, the new company has created a trademarked Cotton-Soft wool fabric that’s anti-wrinkle and anti-odor. You would think germaphobes would clam up their wallets and look the other way, but with $167,000-plus already raised on Kickstarter, it's evidence that people hate going to the dry cleaners. But just because it’s odor and wrinkle-free, does that make it clean? That’s for you to find out. If you’re about that no-wash life, visit the Kickstarter page and pledge your donation.
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