Wanna dress like Kanye West or Jay-Z? You'll max out your credit card fast. In the '90s, while rappers name-checked certain luxury brands, you'd still find them in gear from Carhartt, Timberland boots, and Dickies. A lot of California rappers readily embraced Chuck Taylors, which were a lot easier to get than limited-edition Jordans or $400 Margiela kicks. Carpenter jeans and surplus peacoats? Those might have required a little saving up, but they were still easily attainable, and definitely not as exclusive as a lot of the high-end, obscure Japanese brands guys like Lupe Fiasco prefer to rock today.
Rappers championed more affordable brands