Wanna dress like Kanye West or Jay-Z? You'll max out your credit card fast. In the '90s, while rappers name-checked certain luxury brands, you'd still find them in gear from Carhartt, Timberland boots, and Dickies. A lot of California rappers readily embraced Chuck Taylors, which were a lot easier to get than limited-edition Jordans or $400 Margiela kicks. Carpenter jeans and surplus peacoats? Those might have required a little saving up, but they were still easily attainable, and definitely not as exclusive as a lot of the high-end, obscure Japanese brands guys like Lupe Fiasco prefer to rock today.
Rappers championed more affordable brands
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
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