Year Company Founded: 1926
Year Logo Introduced: 1902
Logo Designer: Gottlieb Daimler (1909), Henrion Ludlow Schmidt (1989)
Company Founders: Karl Benz, Gottlieb Daimler
The original DMG (Daimler Motors Corporation) logo, introduced in 1902, did not feature the now iconic three-pointed star, but was a logotype of "Mercedes" in an oval. Mercedes was a product name selected by DMG, inspired by founder Gottlieb Daimler's daughter's name. Seven years later, in 1909, Daimler, registered a three-pointed and a four-pointed star as trademarks of the company. Of course, it was the three-pointed star that was selected as a symbol for Daimler's ambitions for motorization "on land, on water, and in the air," and from 1910 on, every DMG car had a 3D three-pointed star adorning its radiator. In 1916, the three-pointed star became surrounded by a ring, bringing together the current Mercedes-Benz logo concept. Nonetheless, from 1916 to 1921, the logo featured an inner ring, which encompassed the logotype "Mercedes." The now iconic sleek silver star, with a simple ring surrounding its tips, was introduced in 1921, only to be replaced with a design reminiscent of the 1916 design. In 1926, following the merger of DMG and Benz & Cie. to create the modern day Mercedes-Benz brand, the new company introduced a logo which was a morphing of the two companies' logos. The 1926 design incorporated the DMG three-pointed star and the laurel wreath of the Benz logo. The words "Mercedes" and "Benz" were placed around the inner circle, which now encompassed the star. Mercedes-Benz stayed with the 1926 logo until 1996 when they returned to the sleek and simplified DMG design of 1921, bringing the company to its current iconic logo.