As the most high-fashion set on the list, you will find these guys dressed in nothing less than the best. Label names are important to this group. The style is similar to kireimi kei but is more flamboyant, and they aim for higher price point brands like Dior Homme and Prada. You can find these guys reading publications like gap Press Men, men’s FUDGE, Vogue Hommes Japan (R.I.P.).