A Guide to the Fashion Subcultures of Japan Image from TokyoFaces.com

Kireime kei

This is a conservative dress style that's kept very minimal. The goal is not to have statement pieces or peacock to stand out, but to keep everything neat and traditional. Preppy and Ivy League looks are dominant. You won’t find any style risks here. Magazines like Men's Joker cater to this group. 

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