Model Rick Genest, also known as Zombie Boy, is the new face of Rocawear. As such, he appears in the brand's Spring/Summer 2013 campaign.
News of the collaboration between Genest and Rocawear was reported earlier this month. Genest has modeled for the Mugler brand, walked on the runway, has been featured in lookbooks, and even made an appearance in Lady Gaga's "Born This Way" video.
i-D magazine recently sat down with Genest to find out why he chose to work with Rocawear. They also got their hands on a few flicks from the Spring/Summer 2013 campaign. Click through the thumbs above to get a closer look at the shots, and watch the video below to hear from Genest himself.