The 10 Coolest French Brands Out Now

Make no mistake, BWGH is going to be huge. The art collective took its name from its first collection: a series of graphic T-shirts featuring photographs taken by Brooklyn artists. Since then, it's dropped an item that's gained a cult following, a sweatshirt with a chenille "BROOKLYN PARLEZ FRANCAIS" on the front. Seen on rappers like Kid Cudi, the item's gained the brand placement in premium boutiques like Colette and Opening Ceremony, thanks to exclusive collabs that put their own play on the phrase.  Far from a one-hit wonder, BWGH recently debuted its new collection of shirts and pants, that play with contrast fabrics on button downs. At Capsule, a paneled suede jacket caught our eye, and made us want it instantly.

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