Ralph Lauren Drops "Polo" From Brand Name

Ralph Lauren Drops "Polo" From Brand Name

Earlier last week, Polo Ralph Lauren decided to drop the 'Polo' from its brand name. The designer, Ralph Lauren, named his original line 'Polo' in 1972. As the brand continues to grow worldwide, it wants to clear up confusion between the Polo brand, the sport, and the collared shirt that tennis players started wearing in the '20s. Better buy all the "Polo" gear you can before Vado buys it all up!

[WWD (subscription required)]


Tags: ralph-lauren, polo-ralph-lauren

3 Comments | Add a comment

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    Chef of GourmetKickz August 12th, 2011 at 12:10 PM

    This article needs some clarification. The Polo line is one of many in the Ralph Lauren Brand. Previously, the brand name was Polo Ralph Lauren, which caused a lot of confusion when people were differentiating the Brand from the label Polo (blue label). Polo is still and will always continue being manufactured under the label Polo (blue label). It is ONLY being dropped from the Brand Name which is now simply the name of the designer/ founder. So people who think that Ralph Lauren would all of a sudden stop calling Polo... think again. Polo blue label will always exist.

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    BIGNAT August 16th, 2011 at 07:42 PM

    as long as the quality and style stays in teh same lane. i don't mind that the drop the polo off the name

  • [icon]

    Ralph L. November 6th, 2011 at 12:37 PM

    Polo is for wankstas

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