Ralph Lauren Drops "Polo" From Brand Name

Ralph Lauren Drops "Polo" From Brand Name

Earlier last week, Polo Ralph Lauren decided to drop the 'Polo' from its brand name. The designer, Ralph Lauren, named his original line 'Polo' in 1972. As the brand continues to grow worldwide, it wants to clear up confusion between the Polo brand, the sport, and the collared shirt that tennis players started wearing in the '20s. Better buy all the "Polo" gear you can before Vado buys it all up!

[WWD (subscription required)]

Tags: ralph-lauren, polo-ralph-lauren
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