The Transport Accident Commission (TAC) of Victoria, Australia has recently rolled out their #Homesafely initiative, encouraging drivers to be safe on the road. Running until January 14th, the campaign consists of over 233,000 donated advertising spaces that broadcast the personal messages of family and friends to drivers on the road. The road-side billboards will display messages of road safety to drivers in the city where drunk driving is one of the leading causes of death. 

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[via Fast Company]