adidas Originals are opening the doors to the EQT Creator Studio, an immersive creative space in the heart of London from Saturday 19th August which runs until Friday 25th August.
The pop-up studio will open to the public from 19th August. Launching a week-long programme of talks, workshops and headline gigs celebrating the essentials of design and creativity across the disciplines of style, music, art and sneakers.
Jamie XX opens the EQT Creator Studio with a live DJ set on a night of live music that also features a second performance from a secret special guest, with the rest of the week playing host to a series of additional gigs, talks and workshops. Including appearances from Kojey Radical, who will run a slam poetry session and GRM Daily, who will take a look inside the production studio for an interactive discussion. Legendary designer Peter Saville will also pass through the Creator Studio to discuss a career of groundbreaking work that spans across five decades. Director of SHOWstudio and celebrated fashion image maker Nick Knight, will shine a light on what it takes to sit among the world's most influential and visionary photographers.
The full program will be revealed in the coming days and fans will be able to get tickets to all events at the Creator Studio via ticketing app DICE from Thursday 17th August.
The week-long calendar of events are inspired by the ethos of original EQT range from the 90s, "stripping back to everything that is essential, nothing that is not". First conceived in 1991 as part of the adidas Equipment brand launch, the EQT has been recently refreshed and cemented its status as one of the most sought-after franchises of 2017. This month sees a new collection of EQT dropping in fresh colourways, alongside an EQT apparel collection.
The EQT Creator Studio opens on Saturday 19th August and runs until Friday 25th August, at: Victoria House, Southampton Row, London, WC1B 4DA.
The new collection of EQT drops on adidas.co.uk from Thursday 24th August.