Fresh off of last week's teaser video, Jordan Brand is finally ready to open the doors of 306 Yonge in Toronto, Canada's first ever Jordan-only location. The flagship store will see a soft opening this weekend as part of Nike's All-Star Weekend events and we've got a first look at what you can expect to see inside.
306 Yonge's layout is reminiscent of Jordan's Chicago flagship, Station 23, with installations and decor inspired by 30 years of Jordan Brand. The location boasts a "best of" display (pictured above) with several of the most sought after Air Jordan sneakers, along with murals, interactive experiences, exclusive Toronto-inspired product, and more. In other words, this is a must-visit for any Jordan heads in the area.
Below 306 Yonge lies 306 Underground, a VIP area that will offer services like customization, early product reservations, personal shopping, and — wait for it — an on-site barber, just in case you need a fresh cut while you're copping the latest sneakers.
The 306 Yonge early opening begins this Friday, February 12 at 6:23 a.m. EST and will close on Monday, February 15 at 6:23 p.m. EST. Whatever you do, don't miss it.