Is there anything worth discussing in sneaker culture right now than the adidas Yeezy 750 Boost, Kanye West's first signature sneaker with the brand? Not really.

The Grammys happened last night and the world got a chance to see Kanye wear the sneakers on one of the biggest stages. Today, adidas decided to follow up the evening's success by putting the sneaker everyone is talking about on display in its flagship New York City store.

After hearing this news, we headed down to the shop to see what the hype was all about. In the window is a single Yeezy Boost, along with the project's branding and an advertisement for the app that is launch the sneaker, too.


Earlier today, it was confirmed that the Yeezy Boost would release during All-Star Weekend, which takes place from February 13 to 15. But there hasn't been a solid release date from adidas. With this display, however, it's apparent that it's coming soon.


For now, take a look at our pictures or visit the store yourself. It's located on 610 Broadway, NYC.



All photos by Andy Hur. You can follow him on Twitter here.