China Celebrates the Release of the Jordan Melo M10

China came out strong to celebrate the official release of the Jordan Melo M10.

Held in the city of Harbin, Chinese sneaker lovers braved extremely cold temperatures to check out a special Jordan Brand event commemorating ten years of Melo's signature shoe and to get a glimpse of the latest model in the line, the M10. The event space was decked out with individual displays of the various Melos over the years and a video montage of Melo which culminated in the unveiling of a special ice sculpture in the form of Melo's famous fadeaway.  Check the video to see how the things went down.

[via SoleCollector]

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