China came out strong to celebrate the official release of the Jordan Melo M10.

Held in the city of Harbin, Chinese sneaker lovers braved extremely cold temperatures to check out a special Jordan Brand event commemorating ten years of Melo's signature shoe and to get a glimpse of the latest model in the line, the M10. The event space was decked out with individual displays of the various Melos over the years and a video montage of Melo which culminated in the unveiling of a special ice sculpture in the form of Melo's famous fadeaway.  Check the video to see how the things went down.

[via SoleCollector]