10. D Wade Star
Athlete: Dwyane Wade
Converse and Wade were never really accepted by the consumers the way the brand had hoped it would be. The Wade 1 was a beautiful start but after that the product just failed to make an emotional connection with their customers. One element they did do right was Wade's logo. It was the perfect blend of who Converse is and was and it represented where they were going with Wade. Too many times athletes are made to be bigger then the company they are representing, kind of like Wade's current deal with LiNing; but in this case you could see the synergy and harmony that the two identities were trying to create. It's just a shame that the product never harmonized.