After successfully conquering the snow sports industry, Anomaly Action Sports, home of brands Shred & Slytech, looks to expand its reach in the bike market with the launch of the “We Shred Dirt” collection for new team Shredder Ryan Nyquist.
A perfect way to officially welcome legendary BMX rider Nyquist to the team, the “We Shred Dirt” collection features an array of eyewear and protection gear.
“I'm pumped about joining the SHRED // SLYTECH family,” said Nyquist. “It's a unique opportunity to be able to move BMX forward as well as help the company truly innovate the technology and style of awesome products that allow athletes to push themselves harder.”
Nyquist’s collection is highlighted by the Shred Short Stack helmet, which features Slytech 2nd Skin shock absorbing material, along with the Baffle and Provocator sunglasses, both of which feature Carl Zeiss Vision Sunlens technology for protection against sunlight and dirt. In the body protection category, Nyquist will rock the Slytech 2nd Skin XT system for maximum protection without compromising on performance.
The complete “We Shred Dirt” collection, along with other innovative products from Shred and Slytech will be on display at next week’s Interbike shoe in Las Vegas.