Why Brands Need To Slow Down With Retro Sneakers

The Same Shoes Keep Coming Back 

We keep seeing a lot of the same shoes coming back every few years instead of slept-on classics making a well-deserved return. We get that some models are more in demand than others and we have no problem with classics (like the adidas Superstars) in a regular rotation but there are a lot of kicks that are on their fifth release in 20 years when we haven't seen others back once in that same time period. 

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