Why Brands Need To Slow Down With Retro Sneakers

Market Crash  

It's the simple adage, what goes up must come down. For the last few years sneakers have been trending up at a crazy rate, it can't last forever and eventually once the public gets over-saturated with a million colorways of shoes that originally released in three they'll move on to some other "limited" experience they crave to impress their friends. Would this happen regardless of a brands release strategy? Likely. Times are always changing but at this rate it's bound to happen sooner than later. 

blog comments powered by Disqus