Affiliation: Under Armour

If there is any doubt as to how Under Armour has and continues to position itself in the sneaker world, then you haven't been paying attention. UA's founder and CEO Kevin Plank has taken the company from non-existent in the sneaker world to attracting key people from competitors (the name Tom Luedecke should be familiar) and building a brand that is now selling through quickstrike-type releases in a day.