1995 - Air Jordan XI

Notable player: Michael Jordan  

From a shoe that almost never happened to Michael infamously snatching a pair and rocking them before Tinker and Jordan's team were ready to even introduce them to the world. There is nothing like guerrilla marketing, even Ahmad Rashad went live on NBC to talk about the sneaks when Mike debuted them against Penny and Shaq in Orlando. More on the XIs in a minute.