2. Actually Be Different
It's kind of funny how the same people who claim "it's just different" or whatever the latest catchphrase is still line up (or click "refresh" a hundred billion times) to try and buy the same sneakers everyone else is trying to buy. Sure, only a limited number of people actually get them, but everyone tries just the same. Want to actually be different? Go through clearance sections, or try buying sneakers from a sports-specific retailer who carries brands you've never even heard of. Oh, you don't want to be THAT different. Of course you don't.