Influenced By: Tom's Shoes

Tom's took a unique approach to marketing their sneakers by offering to donate a pair of shoes to the needy for every pair purchased. The simple style may be an easy one to duplicate but Skechers must have thought the marketing aspect was genius as well. Skechers launched their BOBS sneakers and offered to to use the one-for-one approach as well. They even got a little help from the beautiful Brooke Burke, move over Sally Struthers.