Lead Designer: Peter Moore
Had the original Air Jordan just been produced in white and black or white and red, there's no way it would have landed on this list. And there's no saying how it would have affected the explosive growth of the Air Jordan line. But since the first shoe was offered in black and red, like no basketball shoe before it, the whole sneaker industry (and for that matter, the whole NBA) had to change as a result. The well-publicized fines Jordan and the Bulls received for his simply wearing the shoe in games are proof enough of the outrage.
3. Air Jordan I