Nothing against Kanye, Big Sean or Rick Ross, who have all found a way to build their personal brands through footwear contracts, but what happened to performance? Whether you grew up on Dr. J's Converse or MJ's Air Jordans, it was seeing them fly in them, that made you feel fly in them. Hell, it made you feel like you were them. The first time you saw the Air Jordan XXI commercial, Let Your Game Speak (way back in 2006), you were reminded of how many times you emulated those moves, repeating them on your local schoolyard, until you had it perfect. Do people rehearse rapper's verses while wearing their sneakers nowadays?