Who And Why: Supreme NYC
Supreme represents the ultimate collision of culture: skate, hip-hop, streetwear, bikes, art, sneakers. James has shown the sneaker world that elephant print does belong on shoes other than Jordans—and it looks great. Nike SB and Vans have teamed up with them on nearly an annual basis to create their most sought-after pieces along with a host of other brands. Up next? Nike Sportswear. It WILL be interesting to see where this relationship goes.