50. Adam Leaventon
Who And Why: Sneaker collector, digger, Nike Talk legend, Puma lifestyle creator
Years Of Influence: 1987-present
Sneaker culture in the early days was largely made up of the individual. It wasn’t companies trying to get their product out to select tiers of distribution or anything like that. It was just passionate people that were really involved and Adam AKA Air Rev was one of them. He was instrumental in the Nike Talk BBS forum, which was like a virtual gathering place for all these unloved nerds to get together and just share their passion for sneakers. He went onto Puma to do great things there, including the ongoing UNDFTD collabs.