50. Jordan 9,000 Shots

Agency: Wieden + Kennedy
Year(s): 1998

This commercial really isn't that great, but the message is. Visually, it isn't impressive at all. It's just Mike walking from the parking garage into the arena. The words and the idea are what's powerful here. Most of you will know exactly what this commercial is about without even having to watch it again. It's that stickiness that lands this one on the chart.

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