Agency: Chiat Day
Year(s): 1985

Any ad campaign that is still being used after 26 years has to be good, right? It helps when the sneaker it promotes is still one of Nike's most iconic, but even without the Dunk's renaissance, Be True To Your School would still be ranked high. The ads are cool, but the real campaign was getting these colors worn by the top college basketball programs and players in the country. I always believe that the best advertising is seeing people wearing your product. If those people happen to play for the Top 10 NCAA programs and are on national television every night, even better!