Get the lawn chairs, iPads, and Starbucks ready — Ronnie Fieg and his KITH set are ready to launch a whole new chapter. What started off as a sample a few years ago has become reality. The “Salmon Toe” Asics GEL Lyte IIIs will be dropping Friday, September 30th at 11 am EST in conjunction with the KITH store opening. To help with the launch, Chris Lee over at Good Wood and KITH’s new graphic designer MASCustoms have contributed to help construct one of the dopest sneaker packaging concepts. The box is an engraved premium heavyweight wood, and the attention to detail is amazing. In the collector’s box you will receive a KITH x Asics Salmon Toe tee as well as wooden dog tags cooked up by Chris Lee via Good Wood with the KITH logo and motto “Just Us” and Asics branding too.
If you want to cop these in person, you can grab them at 233 Flatbush Avenue in Brooklyn, NY on September 30th at 11am EST. There will be a total of 72 pairs released in store which include the 40 individually numbered Collector sets. Priced at $200, the first 40 people in line have the option to purchase the full collector’s box (box, t-shirt, and dog tags). The remaining 32 pairs will be sold at a price of $130 and will include a set of wooden KITH x Asics dog tags with purchase.
If you’re not able to make it to the store, the Salmon Toe Asics will also release on Kithnyc.com at 11am EST. for the same price of $130. KITH x Asics t-shirts will also be available online with a price tag of $28.
[via Ronnie Fieg]