If the choices are go big or go home, Marvel decided to go with the former when it comes to promoting Avengers: Infinity War.
Deadline reports Marvel will be dropping at least an estimated $150 million to promote the upcoming film with partners like Coca-Cola, Quicken Loans, and Infiniti.
As Deadline notes, this is more than they spent for Spider-Man: Homecoming ($140 million) and Guardians of the Galaxy, Vol. 2 ($80 million). And it's for good reason. Infinity War has been 10 years in the making, since 2008's Iron Man. A total of 18 films have made it to the screen as a build-up to this epic moment. There's even a promise of characters dying in the film and such high-level spoilers that the film's directors, the Russo brothers, are demanding silence via Thanos.
Other brands assembling with Marvel include Ziploc, Go-Gurt, Yoplait, Synchrony Bank, American Airlines, Stand Up to Cancer, Duracell, Unilever, Quaker, Chevron, and Samsung, which will provide "interactive digital initiatives and robust in-store presences at numerous retailers," according to Deadline.
In one of the latest collaboration ads for Quicken Loans, Iron Man and Doctor Strange save/destroy the world behind a woman using the financial app before the Sorcerer Supreme safely transports her to her new home.
Infinity War is projected to open to more than $200 million at the box office. On top of Marvel's popularity in general, the film will be riding high on Black Panther's success, If it breaks the bank, the promo would be all worth it.
Avengers: Infinity War opens in theaters on April 27.
