Uber had many of its users up in arms when prices were hiked up on New Year’s Eve. Angry customers even took to Twitter to vent their frustrations. Now, the popular ridesharing service is making up for it by slashing its cost in more than 100 cities throughout the U.S. and Canada. Actually, they’re doing it to increase demand during the winter slump. The company didn’t specify percentages but customers will begin to see lower fares starting on Saturday.
For concerned drivers, this price cut won’t take way from their earnings. “We are guaranteeing earnings for drivers to ensure that no one is disadvantaged. That’s 24/7 incentives to put drivers at ease,” the company announced on its website.
If they don’t see a boost in demand, however, prices will return to normal. Check out the full statement here.