Just when you didn't think it was easy enough to find a Taco Bell conveniently located close to you, the Bell is one step ahead of you.
Taco Bell's CEO is floating the idea of offering its customers an added layer of convenience by possibly beginning to deliver. The Bell is nothing but scrappy, proving time after time that they're willing to roll the dice on a concept even if it doesn't end up sticking around. Wedged between Dunkin Donuts and Burger King, Taco Bell rests at a respectable 6th in the top 10 of fast food consumed by Americans according to this 2014 sales statistic. The Bell's CEO, Brian Niccol has the vision to challenge the delivery monopoly held by pizza joints for decades, he's just got to iron out the details. Niccol told Nation's Restaurant News about the challenges of rolling out a viable delivery service.
"Even though it's the No. 1 request from consumers, we have to make sure we can give them an experience that's consistent with Taco Bell. We have to figure it out, and I can tell you right now we don't have it figured out."
On behalf of all stoners across the globe that have been just high/lazy enough to think we we're coming up with this idea first, please make this a reality.