Apparently, Pharrell is even more powerful than we thought.

The man who redefined the hat game has gone ahead and made a huge mark on a decidedly different element of American culture: baby naming.

According to an interview with Kim Kardashian in GQ, she was having lunch with Kanye West when Pharrell sauntered over and asked them if the rumors that they were naming their baby North were true. Because, according to Pharrell, it was “the best name.”

While Kim said they had not been seriously considering it before, the Pharrell seal of approval gave them more than a little pause. When Vogue editor Anna Wintour told them that same day that the name was “genius,” that sealed it.

Because, hey, you should always make sure you have the validation of others before naming your kid, right?

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[via Buzzfeed]