Nintendo's had a pretty busy day.

The Japanese gaming giant began their day by posting a $229 million dollar loss for the year as both the Wii U and the 3DS continue to under-perform here in the states. While that bit of financial news should come as little surprise, Nintendo followed it up by announcing that they would be 'remaking' the classic Pokemon titles Ruby and Sapphire for the 3DS.

Nintendo successfully performed a hat-trick by then announcing that it would not allow players to add same-sex relationships to the Western release of Tomodachi Life. The decision comes in spite of an ongoing equality campaign playing out across social media.

The #MiiQuality campaign was meant to urge Nintendo to allow avatars of the same sex to marry in the virtual Mii Verse. Keep in mind this the same Mii Verse that allows players of the opposite sex to marry as well as perform menial task like going to work dressed as a cow, or taking out the trash while wearing a panda bear onesie.

"Nintendo never intended to make any form of social commentary with the launch of Tomodachi Life," Nintendo of America said in a statement provided to the Associated Press.

"The relationship options in the game represent a playful alternate world rather than a real-life simulation. We hope that all of our fans will see that Tomodachi Life was intended to be a whimsical and quirky game, and that we were absolutely not trying to provide social commentary."

Nintendo's response is equal parts callow and tone-deaf. 

Tye Marini, a gay 23-year-old Nintendo fan, was responsible for helping launch the equality campaign. After learning that the localized version of the game wouldn't allow same-sex characters to marry, Marini took to social media in an attempt to change Nintendo's mind.

"I want to be able to marry my real-life fiancĂ©'s Mii, but I can't do that," Marini said in a video posted online. "My only options are to marry some female Mii, to change the gender of either my Mii or my fiancĂ©'s Mii or to completely avoid marriage altogether and miss out on the exclusive content that comes with it."

"You import your personalized characters into the game," Marini said. "You name them. You give them a personality. You give them a voice. They just can't fall in love if they're gay." Tye told ABC News.

So, there you have it.

Nintendo's Tomodachi Life is a 'playful alternate world' but only if you're straight.

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[via ABC News]