EA has once again earned the ire of many with the recent release of a free-to-play mobile edition of Dungeon Keeper, an economically-rejiggered edition of the original 1997 PC strategy game. Apart from excessive monetization-based design that's drawn complaints from critics and consumers alike, notwithstanding an arguably ludicrous decision by the publishers that tries to coerce players of the android port to give the game perfect stores on the Google Play store - original Dungeon Keeper designer Peter Molyneux has now spoken up, and he's not particularly pleased.

Speaking to the BBC earlier this week, Molyneux called out the waiting associated with the core mechanic of building the player's dungeon, calling it "ridiculous".

"I felt myself turning round saying, 'What?'" he said. "I just want to make a dungeon. I don't want to schedule it on my alarm clock for six days to come back for a block to be chipped."

As is the case with many free-to-play titles, the new mobile title allows players to bypass the time assigned to digging out sections of the map in order to expand your dungeon by paying real money or being forced to wait what many would consider a ludicrous amount of time to continue.

"I don't think they got it quite right," Molyneux said. "The balance between keeping it familiar to the fans that were out there but fresh enough and understandable enough for this much bigger mobile audience."

The response this latest price-gouging has been so negative that some have even considered it the death of an actual mobile game industry, even prompting the UK government to begin forcing regulations for free-to-play publishers.