Expert knowledge of: Flash mobs; spoofs; and viral pranks
Publication that needs it most: Digg
Americans consume digital media at a rate that rivals television. And, while there are a million TV critics, the review market on viral videos is still wide open. Right now, the discourse for these works exists primarily in comments sections, which is like a black hole for meaningful dialogue. Er, actually, between smack cam and "Harlem Shake" videos, this might be a conversation best conducted by anonymous trolls.