Last Week: Unranked

The so-called "Cool Button" is appearing on our power rankings for the first time this week. This emoji has largely been ignored because it actually takes longer to seek out the icon than to simply type the word "cool" in a text message. Proponents of the emoji point to the sleek blue box and clean white font employed in the design. Experts, however, are incredulous: conventional wisdom tells us that these factors won't be enough to keep this emoji in the big leagues.